At one time it was fairly straightforward to improve your keyword ranking. However, this is no longer the case thanks to the changes to Google’s algorithm. The search engine is always looking to improve the results it shows for queries. These changes to how it ranks sites make it harder for businesses. As a result you may need to change tactics. You should test new strategies, make continuous improvements, and monitor performance if you want to boost your rank.

The Bigger Picture

Along with traditional ranking factors, you need to also take the overall website experience into account. You should keep search engines and users in mind when optimising content, build inbound links using the right methods, and more. We have details of some of the ways you can improve how you rank for keywords on Google in this post.

Keyword Targeting

Keyword rankingThe keywords you target should align with the objectives of your business. You can make sure you are doing this by understanding the intent behind each keyword. Make sure you understand intent types like educational or informational and navigational or transactional. This will help you to know where people are in the sales funnel.

You need to think about the terms you use. While they might mean something specific to you, in Google they might take on another meaning. Look at current rankings for your main keywords. You can do this by using things like ‘People also ask’, related searches, and Google auto complete suggestions. This will show you what content to develop when you know what is necessary to rank for the keywords.

Measure Keyword Ranking

You cannot try and improve your rankings if you don’t measure them. Understanding the baseline performance of keywords allows you to measure how far you have come. Try exporting data about landing page traffic from Google Analytics. You can also pull data for keyword ranking from Google Search Console. An analysis of these will help you look at landing pages and keywords. You will be able to recognise which are underperforming and which are your most valuable. You will also be able to see opportunities for improvement.

Optimise for search engines and users

While you should optimise your content for Google, don’t forget that you also need to do this for humans. After all, the goal is to reach people with your content. There are differences in the way they read your content but there are some things to keep in mind for both. For example, you should avoid jargon and make sure your information is accurate. Additionally, you need to ensure you use header tags while also making content that is concise and clear.

There are a huge number of ways you can improve keyword ranking. We know all about these here at Visibility, so give us a call. Our skilful team can provide you with leading digital marketing services and more.

Regardless of whether the business you run is an ecommerce shop or a brick and mortar store, you need a digital marketing strategy. You should put a lot of thought into it to help build your ranking. This will also improve website performance and help your online presence skyrocket. Here are some digital marketing tips for you to try out.

Customer reviews

A lot of people check reviews of businesses before choosing to use their services or buy products. This is a way to validate a company’s customer service and the quality they offer. Potential customers will be able to see these when searching on the internet from sources like Google.

Local SEO presence

Over the years, local SEO has become very important for people who search for services close to them. You can target search specific keywords for regions to rank higher for that area and grow your business online locally.

Regularly update content

Updating website content on a regular basis has a number of benefits. You can stay ahead in the industry and let Google know you are working hard to produce useful and fresh content. In addition, you will be able to increase brand recognition and give value to your business. Try adding a blog section and uploading new posts often.


It only takes around a second for people to form a first impression. As a result it is crucial that your content is eye-catching and engaging. You can make happen with the right visuals like images. Generally posts with visual elements will attract more engagement. Text-only content might lead to people clicking away to look for something more striking.

Track performance through analytics

When you take a good look at your business performance, you can see where you are doing well and where you are lacking. You need to use software to track analytics for your business. These details about your website will provide you with valuable insights. This will help you make improvements that will hopefully improve search traffic. You can generate reports showing where your customers look for you, the pages they land on, and also which are performing the best.

We hope that these digital marketing tips have been informative and helpful. In order to make the most of your online presence, it would be wise to use the expert services that are available to you. We have a highly skilled team of digital marketers who can assist with various needs.

Feel free to reach out to Visibility to learn more and speak to a member of our team.

Investing in ecommerce web design

People love to shop online because it is so easy and accessible. You should definitely invest in e-commerce if you want to expand your audience and increase your products sales. You can create a beautiful site that is easy to navigate. It can showcase all of your products and let people buy them with just a few clicks.

With e-commerce you have full control over the layout of your store and can manage everything with ease. You can also access useful data on things like stock, popular products, and site analytics.

The fastest route to market

Ecommerce web design is incredibly dynamic
The greatest thing about e-commerce is it can change when your business does. If you decide to stock a new range of products it is easy to add them to the site so you can start taking orders. You can also choose to showcase new items on sliders so they grab the attention of visitors.

If you change your brand in the future or consumer needs change, you can easily rework your e-commerce web design. As a result you will be able to ensure everyone has a great experience browsing and shopping with you.

Give people the right impression with social media

You can make or break your brand with social media. If you do it right you can create a loyal, passionate audience that loves your business and wants to get more people talking about it. To do this you need to create the right content and put it on the network where you will find the most receptive audience.

We can help you decide on a strategy, including what type of content to release and what networks to use. On top of this we manage everything for you and provide regular updates.

Social media advertising

Why not advertise your business on social media?
You can go one step further than simply posting on social media networks and actively use them as part of your advertising strategy. You can have paid ads that will target the specific audience you want to reach. This will give you access to billions of people who browse every day. It is also the easiest way to reach mobile users.

This is a versatile and very cost effective way of advertising your business, especially if you are already connected to your target audience.

Pay Per Click is exactly what you need

The greatest thing about pay per click is how much it helps boost your visibility. You can place your ads on popular networks, including search engines like Google and Bing, social media platforms, and even Google Shopping.

We can set up your campaign and decide where you want the ad to appear. You can use geo targeting to reach a specific location or make your ads visible to customers across the UK. On top of this you can control the time the ads are visible and also set a budget.

Targeting, tracking and testing

Make sure your pay per click campaign works for you
You can ensure your campaign targets the right people, ensuring the ads have the right keywords and make them visible exactly where the people you want to see them will be.

It is easy to track your campaigns to see which ads are performing the best and providing the most traffic. You can then easily make changes to test what works and gives you the best returns from your budget.