At one time it was fairly straightforward to improve your keyword ranking. However, this is no longer the case thanks to the changes to Google’s algorithm. The search engine is always looking to improve the results it shows for queries. These changes to how it ranks sites make it harder for businesses. As a result you may need to change tactics. You should test new strategies, make continuous improvements, and monitor performance if you want to boost your rank.

The Bigger Picture

Along with traditional ranking factors, you need to also take the overall website experience into account. You should keep search engines and users in mind when optimising content, build inbound links using the right methods, and more. We have details of some of the ways you can improve how you rank for keywords on Google in this post.

Keyword Targeting

Keyword rankingThe keywords you target should align with the objectives of your business. You can make sure you are doing this by understanding the intent behind each keyword. Make sure you understand intent types like educational or informational and navigational or transactional. This will help you to know where people are in the sales funnel.

You need to think about the terms you use. While they might mean something specific to you, in Google they might take on another meaning. Look at current rankings for your main keywords. You can do this by using things like ‘People also ask’, related searches, and Google auto complete suggestions. This will show you what content to develop when you know what is necessary to rank for the keywords.

Measure Keyword Ranking

You cannot try and improve your rankings if you don’t measure them. Understanding the baseline performance of keywords allows you to measure how far you have come. Try exporting data about landing page traffic from Google Analytics. You can also pull data for keyword ranking from Google Search Console. An analysis of these will help you look at landing pages and keywords. You will be able to recognise which are underperforming and which are your most valuable. You will also be able to see opportunities for improvement.

Optimise for search engines and users

While you should optimise your content for Google, don’t forget that you also need to do this for humans. After all, the goal is to reach people with your content. There are differences in the way they read your content but there are some things to keep in mind for both. For example, you should avoid jargon and make sure your information is accurate. Additionally, you need to ensure you use header tags while also making content that is concise and clear.

There are a huge number of ways you can improve keyword ranking. We know all about these here at Visibility, so give us a call. Our skilful team can provide you with leading digital marketing services and more.

Regardless of whether the business you run is an ecommerce shop or a brick and mortar store, you need a digital marketing strategy. You should put a lot of thought into it to help build your ranking. This will also improve website performance and help your online presence skyrocket. Here are some digital marketing tips for you to try out.

Customer reviews

A lot of people check reviews of businesses before choosing to use their services or buy products. This is a way to validate a company’s customer service and the quality they offer. Potential customers will be able to see these when searching on the internet from sources like Google.

Local SEO presence

Over the years, local SEO has become very important for people who search for services close to them. You can target search specific keywords for regions to rank higher for that area and grow your business online locally.

Regularly update content

Updating website content on a regular basis has a number of benefits. You can stay ahead in the industry and let Google know you are working hard to produce useful and fresh content. In addition, you will be able to increase brand recognition and give value to your business. Try adding a blog section and uploading new posts often.

Visuals

It only takes around a second for people to form a first impression. As a result it is crucial that your content is eye-catching and engaging. You can make happen with the right visuals like images. Generally posts with visual elements will attract more engagement. Text-only content might lead to people clicking away to look for something more striking.

Track performance through analytics

When you take a good look at your business performance, you can see where you are doing well and where you are lacking. You need to use software to track analytics for your business. These details about your website will provide you with valuable insights. This will help you make improvements that will hopefully improve search traffic. You can generate reports showing where your customers look for you, the pages they land on, and also which are performing the best.

We hope that these digital marketing tips have been informative and helpful. In order to make the most of your online presence, it would be wise to use the expert services that are available to you. We have a highly skilled team of digital marketers who can assist with various needs.

Feel free to reach out to Visibility to learn more and speak to a member of our team.